It also pays to network and build relationships with the press as much as possible. Having strong connections in the media will make it far easier to secure positive media attention when you need it. And of course, the media is incredibly powerful, it pays to have them onside!

Over the years, we have built strong relationships with a vat cross-section of the media. We understand what works and how to appeal to them. Using this knowledge and experience alongside our connections, we'll help you put together a media strategy that will optimise your results.

In addition to successfully targeting the press, to generate meaningful results, you need to really understand your target audience and how you can reach them with your brand messages. It's all about creating a media strategy that combines global standards with the interests of local audiences.